Ukravit

Client: Ukravit
Date: January 2008
Project: Package Guide
 

Killing Package Guide!

After well places of agricultural sales learning and analyzing the shelves with goods and the competitors` production, the agency INCH developed the design of the packing, which would look integral in the line of production and solved the main marketing task – to increase the brands` recognizing and its identification at the magazines` shelves of the city between the competitors. The new complex design of the packing for all goods has stood under one “umbrella” “Gardeners` Chemist’s”.

NOTE: Click on image to enlarge
Art-director & photographer T. Petrov

There are the elements in the basis of a design , which permit quickly provoke necessary associations in a customer. One of them is a red colour, which separates clearly the product on the shelves, influencing on the subconsciousness with its aggress, and a logo which is situated on a background of a white colour- the symbol of a purity, makes the necessary perception of a brand. Being between a big quantity of this commodity, the consumer can’t not to pay its attention on it.

The commentary of Victor Maslovsky
acting commercial director:
“We think that the packing’s design was made the agency so successful, that our sales are increasing trebly. We plan to use it also in the future, because with the help of it our production is popular between the customers. The result of the teamwork with INCH has surpassed all our hopes!”