Shedry Dar

Client: KERNEL / Shedry Dar
Date: September 2007
Project: Ad campaign

Create your own cinema hall

Well-known oil brand "Shedry Dar" has started up an action to make the level of loyalty better.

During the period of time from September to November buyers of "Schedry Dar" could change the labels to main attributes of comfortable cinema hall – sofas, TV-sets, house cinema – and invite their friends to watch favorite serial.

No fried potatoes in the commercial or promotional materials! We are sure that the advertisement of oil can be not dull. Lively visual, overflowed by expectations – this is what we tried to obtain in this work.

NOTE: Click on image to enlarge
Cast: Idea M. Veretennikov / Photo I. Terik / Project assistant J. Tabor / Designer V. Sanatar

NOTE: Click on image to play

Cast: Directed by Yuriy Kovalev / Project assistant J.Tabor / Production Gvardiya-Post