Matador

Client: TM "Matador super"
Date: September 2008
Project: Creation of print series

Tricks of art

The agency had a task for creation of prints series for trade mark "Matador super", the main aim of which was to open the main advantages of the product (nothing new!).

According to the task the agency worked out series of prints natural by performance style. We proposed to create series of 3 prints each of which comically performed the way the potato can win destructive Colorado potato beetle.

We used graphics near to that one used by designers in America in 60-th of last century for getting the desired result. At creation of background an eraser became necessary previously soiled by sulfur, a thread soiled by paint which by pressing the paper created an interesting background. Different small "trash" was also put under the working sheet of paper for creation of pattern. Soil with different fibres was taken for getting an effect of reality. Aquarelle pencils were chosen for coloured painting.
 

NOTE: Click on image to enlarge
Cast: Art-director T. Petrov / Project assistant J. Tabor / Illustrator A. Yegorova
 

NOTE: Click on image to enlarge
Cast: Art-director T. Petrov / Project assistant J. Tabor / Illustrator A. Yegorova